Expect the Unexpected

Fortune 500 Global Pharma Account

Novo Nordisk
Life Sciences
Healthcare Professional (HCP) Meetings
350 Attendees
Las Vegas, NV

Quick Facts


A surprise visit from the CEO, plus inclement weather made for a logistical test for the ages.


McVeigh Global had to set up a game plan during the CEO’s speech to put the new plan into motion fast. We assigned staff to immediately notify the breakout sessions and direct them to a new space where we transformed the meal rooms into a last minute general session. The CEO also announced that we had to combine with another concurrent meeting happening at a hotel across town. Again, our team was able to adjust on the fly and make this happen through efficient leadership.

Event Highlights

  • 350 Person Sales Team
  • Reworked Agenda for CEO speech
  • Combined GS for two meeting locations in Vegas
  • Routed Transfers to other hotel
  • Proactive flight changes for east coast snow storm